Case Study: Pet food supplier with over $250 million in revenue on Amazon
CHALLENGE
Recoverable revenue, left unclaimed
Dealing with shortages, even if they would eventually be approved, can be a time-consuming process when done manually. This manual handling of shortages results in missed opportunities to maximize revenue.
- Manual handling: Even approvable shortages ate up time
- No disputes filed: The vendor did not dispute shortages on Amazon
- Revenue unclaimed: Potential tickets went unfiled
Unfortunately, the vendor did not dispute shortages on Amazon, leading to a significant number of potential tickets going unfiled. As a consequence, valuable revenue that could have been recovered was left unclaimed.
SOLUTION
Every unfiled ticket, now filed
With Profit Recovery Automation on CommerceIQ's integrated retail ecommerce platform, the pet brand used AI and automation to file every shortage dispute it had been leaving on the table, and to find what was causing them.
- Every shortage disputed automatically, as it occurs after Amazon Smart Match, with no manual input
- A single source of truth for shortage claims, dispute approvals, resolution rates, and more
- Root Cause Analysis to prevent problems from recurring
RESULTS
Brand finds and fixes the source of many shortages
Over 9 months, the brand recovered $1.67M in phase 1 of the dispute process alone and disputed around 1,200 shortages, with a significant surge in the first two months of activation to address older shortages.
- $1.67M: Revenue recovered in phase 1 of the dispute process alone
- 51.8%: Approval rate over 9 months, highest right after activation
- ~1,200: Shortages disputed, with a surge in the first two months clearing older shortages
A particularly high approval rate right after activation effectively resolved the low-hanging fruit first.
