Securing the Future of PepsiCo’s Global Ecommerce Management
Situation
PepsiCo’s global team sought the next level of omnichannel ecommerce management to address the fragmented ecommerce landscape.
- Patchwork of KPIs & Reporting: Inconsistent KPIs across local providers with varying capabilities
- Incomplete Coverage: Patchy retailer and store-level data with varying metric standards
- Fragmented Account Management: Inaccuracies reduced confidence, so markets built manual workarounds
Partnered Solutions
Making sense of fragmentation, together
PepsiCo and CommerceIQ workshopped solutions to make sense of fragmentation and empower market teams with actionable, trustworthy tools.
- Single source for global benchmarking: Unified analytics with multi-level business roll-ups and consistent reporting
- Business-critical functionality: Filled gaps, including modality reporting and location-based analytics
- Users re-energized with confidence: A custom data transparency dashboard and 500+ users onboarded worldwide
Results
Market teams that trust the data
PepsiCo and CommerceIQ created a custom data transparency dashboard and onboarded users across every major region, so more people now work from Digital Shelf Analytics data with confidence that it’s accurate.
- 500+ users onboarded: Market teams re-energized with trustworthy tools
- 4 regions on one platform: North America, Europe, Central & South America, and Asia-Pacific
Testimonial
“Granularity is super-important to PepsiCo…[CommerceIQ’s] coverage is great and they were able to provide exactly what we needed...Slick user interface and intuitive dashboards…More people are now utilizing DSA data, and they have confidence that the data is accurate.”
Michael Gold, PepsiCo Strategy & Ecosystems
